market, according to market research firm IBISWorld. No need to worry about a mess in the heat because. ![]() That's a particularly notable feat in the $10 billion candy industry, where the top four public businesses (think Mars and Hershey) make up 65% of the U.S. Indulge your sweet tooth with yummy Smartys candy rolls in bulk. According to Harvard Business Review, just 10% of family businesses remain active and privately-held long enough for a third generation to lead them. This makes the Dee cousins the third generation to run the Smarties business, the first all-women leadership team for the company, and fifth generation of candy makers within their family. The three were named co-presidents, taking over from their fathers, in 2017. In an interview with Inc., the three co-presidents say it wasn't clear they would all go into the family business.Īccording to a Q&A with HuffPost, Liz studied at Wesleyan University and later earned a master's degree from New York University in media and culture communication Jessica studied art history at the University of Colorado Boulder and Sarah holds a degree in management and marketing from Emory University.īy the 2010s, however, the three came back from their various career paths to Smarties to serve as executive presidents. Produced by the Smartie Company, formerly know as Ce De Candy, these tangy pressed candies are made in factories in the U.S. Smarties is currently led by Dee's granddaughters: sisters Liz Dee and Jessica Dee Sawyer, and their cousin Sarah Dee. Smarties candy have been an international favorite for decades.
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